Online dating business revenue
We see the same disparity between urban and rural users as in the US, and the same curious dip in usage among a lower income bracket here occurring at a lower point than in the US. The UK results also break the users into social grade — based on the type of the work carried out by respondents. The study looked at the age distribution of the profiles they came across, finding a median age of There are various cultural reasons for this, the research group posits.
SurveyMonkey Intelligence break down the geographical distribution of the users of various mobile dating apps in US. The greatest preponderance of Tinder users are to be found in the west and the south of the US, while the smallest number can be found in the Midwest. This is roughly in line with the overall population of the US, so perhaps the takeaway from this graphic is that Tinder users are fairly evenly distributed among the US population.
According to Tinder statistics published by SurveyMonkey, only Bumble has a higher proportion of users aged between Just over half of Tinder users fall into this bracket according to this analysis. Tinder comes first in the latter, and second in the former, behind Match group stablemate Match. Another set of US Tinder statistics published by SimpleTexting again found Tinder well out in front for the demographic — with over three times as many users as its nearest rival Bumble.
Tinder usage level by age describe a simple line, declining as we go up the age groups. Only Coffee Meets Bagel shows a similar trend, albeit with a far small sample. Bumble, OkCupid and Hinge are all most popular with year olds. Elite Daily published a series of maps which ranked the neighbourhoods of major US cities according to where users swiped right aka liked the most. As we might expect, Tinder users in affluent Downtown Manhattan and Uptown Manhattan were swiping right more than any others, followed by Brooklyn.
Before it was all about the tech, San Francisco was known for its diversity.
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Fittingly, then, the most swiped right neighbourhood in San Francisco is the Castro — which is notable for being one the first gay districts in the US. Indeed, South End can boast more right swipes than any other neighbourhood in the entire US.
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The accolade of most swiped right neighbourhood in Los Angeles goes to West Hollywood, which edges out Beverly Hills which finishes in third behind Siverlake. If this data sample is reflective of the wider picture, then it represents a shift since a BBC study alongside App Annie of mobile dating apps around the world conducted over At this point, Badoo was dominant across South America. It was running a close second in others.
Notably, this study looks at the number of downloads, based on Google Play and Apple App Store data, rather than any kind of usage after that. Focusing in on Europe, we see a rough split at this time, with Tinder dominant in northern Europe, and Badoo with the edge in southern and eastern Europe. Lovoo possessed a small stronghold in the German speaking world, while Russians preferred to use Frim. Unsurprisingly, Tinder claimed first place in the land of its birth, the US, which overspills to its neighbour in the north, Canada.
Like the rest of Latin America, Mexico was a Badoo stronghold. The BBC analysis, however, does reveal that Tinder was a close second in each of these. As we saw above, this may now be a close lead. Heading across the ocean, we see a wider spread of apps used in Asia, with seven different apps alternately claiming the status of most-popular across the 13 counties analysed. In the Middle East, Badoo was more popular, with Egypt the only other nation aside from Russia which preferred to use Frim.
In Saudi Arabia, perhaps not the first name that leaps to mind in relation to dating apps, WhosHere was the most-popular app. Notably, this is local to Saudi Arabia and Kuwait, so accounts for local sensitivities. Israel was the only Tinder stronghold at this time. Finally, the BBC looked at three key markets in Africa. In each of these markets, Badoo was the most downloaded dating app. It was instead opened in Delhi, the capital city of India. The Indian market is considered to be ripe for the taking.
Back in , Tinder reported 7. Tinder has introduced a range of female-specific features in the country to help change the status quo — these include the Bumble-imitating option to only allow the female in a male-female match to message first. Users planning on taking a trip overseas or to a different city can then use the Tinder app in advance to search for matches and set up dates before arriving. As we can see from the below data published in , it seems that using Tinder has become a key part of the holiday experience — with a host of top tourist destinations featuring.
London comes out on top, followed by Paris and New York. The only county to be represented more than once is Australia, with Sydney edging out Melbourne. Tinder witnessed a huge spike in matches during the football matches of the World Cup in Russia: India also made the top, despite never qualifying for the tournament.
Swiping right, has become a billion dollar industry » Media Genesis
We have to bear in mind, however, that these Tinder statistics pertain to a younger demographic, who are more likely to be concerned with experimentation than with settling down just yet. Notably, in August , Tinder introduced TinderU — a product aimed exclusively at college students , which requires a university-affiliated email address in order to access.
The survey looks to prove that Tinder users are more interested in commitment than may seem the case: SimpleTexting looked into how long relationships formed through dating apps lasted multiple apps. They found a relatively wide spread of lengths. A survey conducted by Tinder along with consulting firm Morar HPI looked at what 1, young single adults — that is aged between 18 and 25, i.
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One of the romantic reasons for doing so is making sure that when one does settle, one does with the right person. There were also differences in how men and women felt about being single: A survey of mobile dating app users in selected countries around the world conducted by Ogury found that Tinder seems to be more popular among male users than female. Taking sheer numbers out of the equation for a minute , in four of the five countries analysed the US, the UK, France, and Italy , a greater proportion of male dating app users used Tinder, while female users tended to prefer other apps.
The exception is Spain, where a marginally greater percentage not volume — this is important to note of female dating app users used Tinder. The greatest difference in percentage terms comes in the UK according to these Tinder statistics, where male Tinder users outnumber by 25 percentage points. The greatest disparity in relative terms is the US, where over twice as many male mobile dating app users use Tinder as female. Tinder is notable the only app that makes the top five in each of the countries surveyed — and features for both men and women in each of these.
Staying with the Ogury Tinder statistics, remember what we said about the percentage of female dating app users not being the same as the volume? The next set of Tinder stats reflect this — showing that male dating app user greatly outnumber their female counterparts in each of the cities in question. The closest we have to parity is again in Spain, with around two men for every woman in Madrid. Things look the worst for male dating app users in New York, where the ratio stands at 3: London is not too far behind at 1: In this estimation, OkCupid was the closest thing to a fully-balanced dating app.
Ogury report that males outnumber women the most in highly-populated states. The closest thing we have to balance is the extremely sparsely-populated Wyoming the population of Manhattan alone is nearly three times greater , where just over a third of dating app users are women. From the standpoint of heterosexual men, California has the worst ratio, with less than a quarter of dating app profiles belonging to women. They found that — fitting neatly with the stereotypes — that male Tinder users were far more interested in one-night stands than female users.
Female users, on the other hand, were more interested in chatting and looking at profiles. Male and female users were closest in their desire to meet a partner, with male users slightly more keen. Male users were most interested in short-term dating. SimpleTexting found that men using online dating apps Tinder being the most popular in this survey were far more likely to have had a one-night stand than women. The SimpleTexting survey found that looking for a serious, long-term relationship was by far the most-elected choice when online daters were asked what they were looking for.
Women were more likely to be looking for this type of relationship than men. Men were more likely to be looking for a casual relationship. A small but solid proportion of both men and women used apps to look for friends, while others used apps to boost their self-esteem. More men than women chose the latter option, perhaps contrary to the stereotypical social expectation. More men than women also said they used dating apps to get free drinks or meals…. Male and female Tinder users were also found to take different tacks when it came to their approach to online dating — or tactics if you like.
This was the case for homosexual as well as heterosexual men. Men were also more likely to switch between tactics if they were not getting a lot of matches, while women were slightly more likely to take a different approach depending on what they were looking for at the time though the total number of women reporting that they did this comes in at less than a quarter.
Using male and female created profiles, the study also found that female profiles would get a lot more matches a lot quicker than male profiles chiming with the above tactics. In the case of the former, the researchers recorded around matches within an hour. The accruement of matches slows very gradually, climbing above by the 4-hour mark.
The male profiles, however, are still languishing at well under matches by the same juncture. This is related, say the researchers, to the tactics enumerated above. As it seems female users are more selective about who they like, they are more engaged and therefore likely to send a message. This may suggest that female Tinder users are waiting to receive the first message, posit the researchers.
Some traditional courtship rules remain in place, it seems.
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The excitement with which male Tinder users message does not seem to be matched with their articulacy, with the average missive weighing in at decidedly unromantic 12 characters. The aforementioned Tinder study by GlobalWebIndex looked into the some of the personal preferences and brand awareness of Tinder users. The findings show that Tinder users self-report as an image conscious group — perhaps unsurprising for users of an app that hinges on physical attraction.
They are aware of and conscious of brands — and like to have the latest things. Just over half consider themselves to be affluent. Accordingly, the Tinder demographic is one that is valuable to brands and advertisers — though less than half are aware of buying things as a consequence of it being advertised. Software engineer Katie Hempenius currently working for Google carried out a study of 10, US Tinder profiles across 22 US cities and towns to analyse how users described themselves.
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In terms of words pertaining to personality, we might also note that users might be talking about prospective partners as well as themselves. Men also like use words that describe themselves as active and healthy, as well as successful in their work. This came after a spate of harassment, as well as controversy as Tinder banned trans people for how they had chosen to identify on the platform after other users had reported them.
Tinder India recently introduced the option for users to identify themselves however they pleased, with a free text box. A male model based in London conducted an experiment to find out what straight female Tinder users were looking for physically. The Business Of Dating. Create account or Sign in. How to edit pages?
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How profitable it the prospect? What impact does the internet have on the market. How does it affect costs and revenues? What Determinants of the industry are there structure — what determines the amount of competition? Stuff about cost and revenue should go in this section. Competitive Strategy The United States online dating industry has become highly saturated with many small players looking to get a piece of the pie. Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3. Story Chip Become a part of history, share your story.
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