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According to the latest census, in , 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match. India, though never a priority market, was just about getting started. A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.
Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.
And then, the likes of Aisle, TrulyMadly and iCrushiFlush took the plunge into the million market with contrasting business models. Five years down the line, there is some evidence these companies might be earning money. Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.
However, there are some who do not mind shelling out a few hundred to at least try and find their best match.
Serious Online Dating
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore. That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years. The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps.
But things are changing for the better. Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities. It is about getting you to spend time on the platform.
Online Dating Companies: How online dating companies make money in India
This business also works on successful failures. So, imagine Raj speaks to Simran virtually but never meets her. He tries a few times but then moves on to another platform to meet a different woman. Companies lose revenue since repeat orders make money.
Indian Dating in the US: Meet eligible Indian singles
This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs. We both like laughing.
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Happy that we do not miss each other. In all, thank you Lovestruck. I meet Jeff through this company. During our first date, I feel he is a nice and quiet gentleman, he treated me the meal. Meanwhile, we still keep in touch using whatsapp. After our vacation, we decided to meet again for movie. I talked to him about his feeling and I joined Lovestruck after moving to Hong Kong, when my friend recommended it as a great way to meet new people. I'd never been on a dating site, and little did I know that it would change my life forever.
How online dating companies make money in India
I first met my wife Hazel on Lovestruck when she winked at me. She seemed just my type, so we exchanged a few messages. After our first date, we started talking every day, and spending as much time together as we could. It wasn't long after that we moved in together, and now we are happily After a few months I spotted Matthew's profile — well actually my grandmother and my sister did when I showed them the site. We liked the photo of him looking rugged after climbing a mountain in Borneo and the fact he'd worked in Switzerland for six years, which is where I was brought up.
We met for a sandwich near our offices for our first date. It felt really natural. Every time we met, we just talked and talked. When Matthew proposed, he got down on one knee in our favourite spot in We both joined Lovestruck after realising that meeting new people in London isn't easy!